One idea Blog
New Product Showcase – Super Charge Your Brand – iStick USB Battery Charger
Super Charge Your Brand iStick USB Battery Pack to the Rescue Find out how iStick can help your brand stick front of mind Save the Day with the iStick Looking for a practical, yet unique way to promote your brand? CSW Corp’s iStick USB battery pack charges cell phones, MP3 players, digital cameras and even GPS devices, often in less than 90 minutes. Give your high-end customers this sleek, memorable gift and you might just save their day. Lipstick size, easy to carry Fully charge portable devices in 1-2...
read moreEco Friendly Apparel
Eco Friendly Apparel Here are a couple of interesting facts from CSW Corp’s supplier partners for eco-friendly apparel. Our partners make their garments from high quality ringspun yarns produced with recycled polyester (RPET) fibers created out out of plastic bottles, discarded X-Ray film, recycled cotton and recycled black food trays. 1 shirt = Six bottles. The average shirt is made from a 1/2 pound of eco friendly fiber. 1 ton of recycled plastic saves 3.8 barrels of oil. 1 million recycled plastic bottles...
read moreSocial Media Marketing: The Big Four
Does your company integrate social media channels into your marketing strategy? What about email marketing campaigns? Would your clients benefit by reading your company blog sharing compelling content about your industry? Each of these questions is really asking if your company is integrating multiple channels to communicate with customers and prospects. Today we have an unprecedented opportunity to engage others in nonintrusive ways to communicate beneficial information to help their business. If you do not engage, as a business,...
read moreLessons From The Right Owner
If you are from Texas, you may remember Weston Furniture in North Dallas. Well, everyone used to call it North Dallas. Today it is the Galleria Area. North Dallas now seems to go all the way to Oklahoma. Anyway, I digress (as usual). Weston Furniture was named after its owner, Gene Weston. He did business in a manner that made him proud to hang his name on the front of the building. He built his reputation on his name. Weston’s sold excellent quality furniture, at a fair price based on a firm foundation of building relationships with...
read moreThe Passion Behind Twitter
At the recent ASI Dallas conference the passion behind Twitter came out in co-founder Biz Stone’s keynote address. His low-keyed style of sharing a message that “empathy and altruism are the new marketing” should catch the attention of anyone in business. Brands that build an emotional connection with customers position themselves for success. He described Twitter and the social media channel’s role in communication as, “It’s not a triumph of technology but a triumph of humanity.” So, why the success of Twitter as a...
read moreIs Your Customer Properly Trained?
I’ve been a business owner, employee, customer and a trainer. Through experience, one key ingredient for all to be successful is to insure there are documented and communicated processes. The employees as well as the customers need to know what the process is where it applies to them. You may have a certain process that has been handed down through the ages. But, (yes, here comes the dreaded but) your business is not thriving. You are seeing customers retreat more than you are seeing conquest sales. More loss than gain. Your problem could...
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One idea Blog
- New Product Showcase – Super Charge Your Brand – iStick USB Battery Charger May 3, 2012
- Eco Friendly Apparel April 18, 2012
- Social Media Marketing: The Big Four April 4, 2012
- Lessons From The Right Owner March 29, 2012
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